Red Bull Ampol Racing Team x Odenn
//The WHAT
Red Bull Ampol Racing Team x Odenn
import { Mission Statement } from "Odenn Studio";
export const project success = ({
Motorsports fans often crave a deeper, more immersive connection with racing action, but traditional spectating limits engagement and prevents fans from experiencing the thrill firsthand
}
)
In the fast-paced world of motorsports, fans are no longer content to simply watch from the sidelines. They crave immersive experiences that allow them to feel the adrenaline, excitement, and precision of racing first-hand. The Red Bull Ampol Racing Team recognised this demand and sought to elevate the race day experience for fans attending the Repco Supercar Championship, particularly at the iconic Mount Panorama track in Bathurst.
//The HOW
Red Bull Ampol Racing Team x Odenn
import { Approach and Strategy } from "Odenn Studio";
export const operational blueprint = ({
We partnered with Red Bull Ampol Racing Team and TLA Australia to develop a hyper-realistic VR simulator for the Meta Quest headset, faithfully recreating the Mount Panorama Circuit, team supercars, and drivers to deliver an interactive, fully immersive race day experience.
}
)
Along with the Red Bull Ampol Racing Team and TLA Australia, we developed a groundbreaking VR simulator that puts fans directly into the action. Our goal was to create a fully immersive racing experience that faithfully recreated the Mount Panorama Circuit, the team’s supercars, and even the drivers themselves, including legends Jamie Whincup, Shane Van Gisbergen, and Broc Feeney. Designed specifically for the Meta Quest headset, the simulator delivers a hyper-realistic environment where fans can select their favorite driver and embark on a thrilling hot lap, feeling the speed, turns, and intensity of the track from the comfort of the VR headset.
Beyond simply simulating a race, we worked to integrate the VR experience into the broader race day festivities, creating an interactive marketing activation that engaged fans in new and exciting ways. Racegoers could step into the team workshop, choose their champion driver, and participate in a heart-pounding virtual lap, all while sharing their experience through social media using hashtags like #RedBullAmpolRacingVR. Every element was meticulously designed to ensure authenticity, from the physics of the cars to the visual fidelity of the track and environment.
//The RESULTS
Red Bull Ampol Racing Team x Odenn
import { Hardwork and Dedication } from "Odenn Studio";
export const achievements and results = ({
Fans were able to experience the speed and intensity of racing firsthand, interact with drivers, and explore behind-the-scenes elements, generating awe, increased engagement, and a redefined, participatory race day experience
}
)
The impact of the simulator was immediate and memorable. Fans described it as “the best VR experience I’ve had”, with many expressing astonishment at how real the racing simulation felt. The VR activation not only amplified fan engagement but also redefined what a race day experience could be, allowing audiences to interact with racing legends, explore behind-the-scenes elements of the team workshop, and truly feel part of the world of motorsports.
Through this project, we demonstrated how VR can transform fan engagement, turning spectators into participants and creating unforgettable moments that deepen the connection between fans and their favorite racing teams. The Red Bull Ampol Racing Team VR Simulator stands as a testament to the power of immersive technology in delivering experiences that thrill, educate, and inspire.
Offices
Newport Beach Orange County, California, United States
Sydney, New South Wales, Australia